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Being richly endowed with natural and cultural heritage tourism sites and attractions as well as rich undeveloped land and natural habitat with free-flowing and easily accessible water. The Province provides an extensive potential for tourism investment.

The EXPO provided a rare opportunity to showcase Zambia’s rich tourism resource base to prospective investors, with the intent of forging strong public-private partnerships to develop the sector.

Investment areas which were promoted are:

  • Hospitality: Hotels, Motels, Lodges, Camps, Restaurants, Conference facilities;
  • Natural Heritage Sites and Attractions : Sunken Lakes, hot spring, rivers and rapids
  • Cultural Heritage: traditional ceremonies, arts and crafts industry, cultural centres & theatres;
  • Ecotourism : Forest Trails, Botanical Gardens etc;
  • Mine Tour Operations: Underground and Open pit Mine tours;
  • Tour Operations: Packaged City Tours, Car Hire Companies;
  • Adventure and Sport Tourism: Canoeing, Boating, fishing, motor racing and rallies.
  • Game Ranching;
  • Air Charter and
  • Travel Agencies
  • Museum : Community Museum

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